Branko Lenar Fernández Rojas is a full-time professor at UPB, where he teaches subjects such as Sales Management, Pricing Policy, and Competitive Strategy, using business simulators for the development of strategic skills. He holds a Commercial Engineering degree from San Francisco Xavier University of Chuquisaca and has a Master's in Business Administration and Management with a specialization in Finance from UPB, where he graduated with honors. He has diplomas in higher education and business management, as well as international certifications in corporate strategy, pricing, and teaching competencies.