Daniela Roca Barbery is a senior professional in marketing and advertising in Santa Cruz de la Sierra, with over 15 years of experience in both the business sector and academia. She holds a degree in Marketing and Advertising from UTEPSA, with an MBA in Business Management from UPSA. She has diplomas in Digital Marketing (MDA Latam & EXMA), Strategic Management of Corporate Image (UPSA), and Higher Education (UPSA), as well as an international certification in Growth Marketing from American Business College - Miami, and has also pursued studies in Corporate Communication in Buenos Aires, Argentina, among others. She has held high-level positions, including her role as CEO and Director of Business Development and Marketing at Market Value Consulting Group, leading digital transformation strategies. Currently, she is the Head of the Marketing and Logistics Department at the Universidad Privada Boliviana (UPB) in Santa Cruz and an independent Senior Consultant, offering services in Digital Marketing audits, branding consulting, market research, social media management, and digital sales. As an educator, she currently teaches at UPB, with previous experience in other prestigious universities and training centers, leading mirror classes with the Universidad Autónoma de Guadalajara in Mexico, covering areas such as consumer behavior, innovation and creativity, branding, advertising, digital and traditional marketing, and business administration at both undergraduate and postgraduate levels. Additionally, as a speaker and trainer, she has developed workshops on digital sales and marketing strategies, establishing herself as a leading figure in the sector. She is also a writer of opinion articles on LinkedIn and Ebooks, contributing to the development and general knowledge for students and companies interested. Her leadership and expertise extend to managing her own advertising agency and business consulting, where she continues to drive innovative and high-impact projects.