Rommel Rojas Salvatierra holds a master's degree in Strategic Planning granted by the University of the Armed Forces of Bolivia and a bachelor's degree in Marketing awarded by the Tecnológico de Monterrey in Mexico. He currently serves as the Head of the Commercial Engineering program and is a member of various boards in Commercial, Communication, and Industrial companies. His area of specialization is focused on market strategic planning, branding, and sales. He has carried out his professional life in companies with national and international reach.