COMMUNICATION
UNIQUE
UNIVERSITY
TOP 10
PARALLEL DEGREE
WITH A STARTUP
ACCELERATOR
BEST BUSINESS
SCHOOLS
IN LATIN AMERICA
UNIVERSITY OF LONDON/
LSEPPA BUSINESS SCHOOL
COMMUNICATION
UNIQUE
UNIVERSITY
TOP 10
PARALLEL
DEGREE
WITH A STARTUP
ACCELERATOR
BEST BUSINESS
SCHOOLS
IN LATIN AMERICA
UNIVERSITY OF LONDON/LSE
PPA BUSINESS SCHOOL
EU BUSINESS SCHOOL
KNOW YOUR CAREER
Your Professional Future
Connect people, brands, and organizations. Develop your creativity to convey impactful ideas by mastering multimedia channels and strategies so that messages are truly heard.
Graduate Profile
Design communication strategies with social and organizational impact.
Create effective content for diverse and multiplatform audiences.
Manage media and public relations in institutional environments.
Build and strengthen the corporate image of brands and institutions.
What sets us apart
Leading teachers in communication
Learn alongside highly recognized professionals in journalism, public relations, and corporate communication.
Multimedia laboratory
Develop your skills in spaces equipped to create digital, audiovisual, and multimedia content with the support of AI tools.
Networking and high employability index
Connect with a network of key contacts and prepare for a job market where UPB communicators are in high demand.
KNOW YOUR CAREER
Your Professional Future
Connect people, brands, and organizations. Develop your creativity to convey impactful ideas by mastering multimedia channels and strategies so that messages are truly heard.
Graduate Profile
Design communication strategies with social and organizational impact.
Create effective content for diverse and multiplatform audiences.
Manage media and public relations in institutional environments.
Build and strengthen the corporate image of brands and institutions.
What sets us apart
Leading teachers in communication
Learn alongside highly recognized professionals in journalism, public relations, and corporate communication.
Multimedia laboratory
Develop your skills in spaces equipped to create digital, audiovisual, and multimedia content with the support of AI tools.
Networking and high employability index
Connect with a network of key contacts and prepare for a job market where UPB communicators are in high demand.
Your Professional Future
Connect people, brands, and organizations. Develop your creativity to convey impactful ideas by mastering multimedia channels and strategies so that messages are truly heard.
Graduate Profile
Design communication strategies with social and organizational impact.
Create effective content for diverse and multiplatform audiences.
Manage media and public relations in institutional environments.
Build and strengthen the corporate image of brands and institutions.
What sets us apart
Leading teachers in communication
Learn alongside highly recognized professionals in journalism, public relations, and corporate communication.
Multimedia laboratory
Develop your skills in spaces equipped to create digital, audiovisual, and multimedia content with the support of AI tools.
Networking and high employability index
Connect with a network of key contacts and prepare for a job market where UPB communicators are in high demand.
KNOW YOUR CAREER
Your Professional Future
Connect people, brands, and organizations. Develop your creativity to convey impactful ideas by mastering multimedia channels and strategies so that messages are truly heard.
Graduate Profile
Design communication strategies with social and organizational impact.
Create effective content for diverse and multiplatform audiences.
Manage media and public relations in institutional environments.
Build and strengthen the corporate image of brands and institutions.
What sets us apart
Leading teachers in communication
Learn alongside highly recognized professionals in journalism, public relations, and corporate communication.
Multimedia laboratory
Develop your skills in spaces equipped to create digital, audiovisual, and multimedia content with the support of AI tools.
Networking and high employability index
Connect with a network of key contacts and prepare for a job market where UPB communicators are in high demand.
KNOW YOUR CAREER
Your Professional Future
Connect people, brands, and organizations. Develop your creativity to convey impactful ideas by mastering multimedia channels and strategies so that messages are truly heard.
Graduate Profile
Design communication strategies with social and organizational impact.
Create effective content for diverse and multiplatform audiences.
Manage media and public relations in institutional environments.
Build and strengthen the corporate image of brands and institutions.
What sets us apart
Leading teachers in communication
Learn alongside highly recognized professionals in journalism, public relations, and corporate communication.
Multimedia laboratory
Develop your skills in spaces equipped to create digital, audiovisual, and multimedia content with the support of AI tools.
Networking and high employability index
Connect with a network of key contacts and prepare for a job market where UPB communicators are in high demand.
Your Professional Future
Connect people, brands, and organizations. Develop your creativity to convey impactful ideas by mastering multimedia channels and strategies so that messages are truly heard.
Graduate Profile
Design communication strategies with social and organizational impact.
Create effective content for diverse and multiplatform audiences.
Manage media and public relations in institutional environments.
Build and strengthen the corporate image of brands and institutions.
What sets us apart
Leading teachers in communication
Learn alongside highly recognized professionals in journalism, public relations, and corporate communication.
Multimedia laboratory
Develop your skills in spaces equipped to create digital, audiovisual, and multimedia content with the support of AI tools.
Networking and high employability index
Connect with a network of key contacts and prepare for a job market where UPB communicators are in high demand.
INTERNATIONALIZATION
PARALLEL DEGREE PROGRAM
UNIVERSITY OF LONDON/LSE
UPB, in partnership with the prestigious University of London, offers its students the opportunity to access an international parallel degree recognized globally, without the need to leave Bolivia.
Additionally, you can opt for an exchange program at more than 30 universities in Europe, the United States, and other international destinations.
INTERNATIONALIZATION
INTERNATIONAL PARALLEL DEGREE PROGRAMS
UPB offers its students the opportunity to access international parallel degrees with prestigious institutions such as the University of London, PPA Business School, and EU Business School, which have global recognition and without the need to leave Bolivia.
Additionally, we provide academic exchange opportunities in over 30 universities in Europe, the United States, and other international destinations.
CURRICULUM
Semester I
Semester II
Semester III
Semester IV
Semester V
Semester VI
Semester VII
Semester VIII
STATISTICS FOR COMMUNICATION
MARKET RESEARCH
MEASUREMENT OF AUDIENCES AND VIRTUAL TRAFFIC
ELECTIVE I
ELECTIVE II
PLANNING, ASSESSMENT, AND MANAGEMENT OF PROJECTS
CORPORATE COMMUNICATION
BRANDING AND CORPORATE IDENTITY
INTERNAL COMMUNICATION AND CHANGE MANAGEMENT
ELECTIVE III
GENERAL ECONOMY
ORGANIZATIONAL BEHAVIOR
HUMAN TALENT MANAGEMENT
Public Relations and Protocol
EVENT ORGANIZATION
SOCIAL RESPONSIBILITY
COMMUNICATION THEORY I
STORYTELLING VISUAL
COMMUNICATION THEORY II
PHILOSOPHY OF CONTEMPORARY ART
RESEARCH METHODS AND TECHNIQUES
LATIN AMERICAN ART AND CULTURE
GRAPHIC COMMUNICATION DESIGN
LANGUAGE OF THE IMAGE
ADVANCED GRAPHIC DESIGN WORKSHOP
MULTIMEDIA AND COMMUNICATION TECHNOLOGY
NEW TECHNOLOGIES
SOCIAL MEDIA MANAGEMENT
ELECTIVE V
ELECTIVE VI
COMPUTING
INNOVATION AND CREATIVITY
screenwriting
AUDIOVISUAL CREATION WORKSHOP I
AUDIOVISUAL CREATION WORKSHOP II
INTRODUCTION TO BUSINESS LAW
ENTREPRENEURIALISM
GRADUATION PROJECT
PHOTOGRAPHY I
BEGINNER ENGLISH
ENGLISH INTERMEDIATE
INGLÉS ALTO INTERMEDIO
ENGLISH ADVANCED
PROFESSIONAL PRACTICE I
PROFESSIONAL PRACTICE II
GRADUATION SEMINAR
BUSINESS ADMINISTRATION I
CONTEMPORARY WORLD CONTEXT
WRITTEN COMMUNICATION TECHNIQUES
MARKETING I
HISTORY OF BOLIVIA
MARKETING STRATEGIC PLAN
CONTEMPORARY LITERATURE
ENVIRONMENTAL ANALYSIS
PHOTOGRAPHY II
LEADERSHIP AND ETHICS
QUALITY AND CUSTOMER SERVICE
SOCIOLOGY
ADVERTISING
INTERCULTURAL COMMUNICATION AND GLOBALIZATION
JOURNALISM WORKSHOP I
BUDGETS AND COSTS
ELECTIVE IV
POLITICAL PHILOSOPHY
DISCOURSE ANALYSIS
PLANNING AND MANAGEMENT OF ADVERTISING MEDIA
POLITICAL COMMUNICATION
CHOICE OF COMMUNICATION CONTENT
PLANNING AND COMMUNICATION STRATEGIES
9 SUBJECTS 30 CREDITS
8 SUBJECTS 28 CREDITS
9 SUBJECTS 30 CREDITS
9 SUBJECTS 30 CREDITS
9 SUBJECTS 25 CREDITS
8 SUBJECTS 25 CREDITS
9 SUBJECTS 24 CREDITS
8 SUBJECTS 30 CREDITS
1st Semester
2nd Semester
3rd semester
4th Semester
5th Semester
6th Semester
7th Semester
8th Semester
TOTALS 68 SUBJECTS 222 CREDITS
RESEARCH AND GRADUATION MODALITY
MANAGEMENT
COMPUTING
LANGUAGES
COMMUNICATION TECHNIQUES
ENTREPRENEURSHIP
CONTEXTUAL AND POLITICS
ELECTIVE
COMMUNICATION AND PRODUCTION
Semester I
Semester II
Semester III
Semester IV
Semester V
Semester VI
Semester VII
Semester VIII
STATISTICS FOR COMMUNICATION
MARKET RESEARCH
MEASUREMENT OF AUDIENCES AND VIRTUAL TRAFFIC
ELECTIVE I
ELECTIVE II
PLANNING, ASSESSMENT, AND MANAGEMENT OF PROJECTS
CORPORATE COMMUNICATION
BRANDING AND CORPORATE IDENTITY
INTERNAL COMMUNICATION AND CHANGE MANAGEMENT
ELECTIVE III
GENERAL ECONOMY
ORGANIZATIONAL BEHAVIOR
HUMAN TALENT MANAGEMENT
Public Relations and Protocol
EVENT ORGANIZATION
SOCIAL RESPONSIBILITY
COMMUNICATION THEORY I
STORYTELLING VISUAL
COMMUNICATION THEORY II
PHILOSOPHY OF CONTEMPORARY ART
RESEARCH METHODS AND TECHNIQUES
LATIN AMERICAN ART AND CULTURE
GRAPHIC COMMUNICATION DESIGN
LANGUAGE OF THE IMAGE
ADVANCED GRAPHIC DESIGN WORKSHOP
MULTIMEDIA AND COMMUNICATION TECHNOLOGY
NEW TECHNOLOGIES
SOCIAL MEDIA MANAGEMENT
ELECTIVE V
ELECTIVE VI
COMPUTING
INNOVATION AND CREATIVITY
screenwriting
AUDIOVISUAL CREATION WORKSHOP I
AUDIOVISUAL CREATION WORKSHOP II
INTRODUCTION TO BUSINESS LAW
ENTREPRENEURIALISM
GRADUATION PROJECT
PHOTOGRAPHY I
BEGINNER ENGLISH
ENGLISH INTERMEDIATE
INGLÉS ALTO INTERMEDIO
ENGLISH ADVANCED
PROFESSIONAL PRACTICE I
PROFESSIONAL PRACTICE II
GRADUATION SEMINAR
BUSINESS ADMINISTRATION I
CONTEMPORARY WORLD CONTEXT
WRITTEN COMMUNICATION TECHNIQUES
MARKETING I
HISTORY OF BOLIVIA
MARKETING STRATEGIC PLAN
CONTEMPORARY LITERATURE
ENVIRONMENTAL ANALYSIS
PHOTOGRAPHY II
LEADERSHIP AND ETHICS
QUALITY AND CUSTOMER SERVICE
SOCIOLOGY
ADVERTISING
INTERCULTURAL COMMUNICATION AND GLOBALIZATION
JOURNALISM WORKSHOP I
BUDGETS AND COSTS
ELECTIVE IV
POLITICAL PHILOSOPHY
DISCOURSE ANALYSIS
PLANNING AND MANAGEMENT OF ADVERTISING MEDIA
POLITICAL COMMUNICATION
CHOICE OF COMMUNICATION CONTENT
PLANNING AND COMMUNICATION STRATEGIES
9 SUBJECTS 30 CREDITS
8 SUBJECTS 28 CREDITS
9 SUBJECTS 30 CREDITS
9 SUBJECTS 30 CREDITS
9 SUBJECTS 25 CREDITS
8 SUBJECTS 25 CREDITS
9 SUBJECTS 24 CREDITS
8 SUBJECTS 30 CREDITS
1st Semester
2nd Semester
3rd semester
4th Semester
5th Semester
6th Semester
7th Semester
8th Semester
TOTALS 68 SUBJECTS 222 CREDITS
RESEARCH AND GRADUATION MODALITY
MANAGEMENT
COMPUTING
LANGUAGES
COMMUNICATION TECHNIQUES
ENTREPRENEURSHIP
CONTEXTUAL AND POLITICS
ELECTIVE
COMMUNICATION AND PRODUCTION
Semester I
Semester II
Semester III
Semester IV
Semester V
Semester VI
Semester VII
Semester VIII
STATISTICS FOR COMMUNICATION
MARKET RESEARCH
MEASUREMENT OF AUDIENCES AND VIRTUAL TRAFFIC
ELECTIVE I
ELECTIVE II
PLANNING, ASSESSMENT, AND MANAGEMENT OF PROJECTS
CORPORATE COMMUNICATION
BRANDING AND CORPORATE IDENTITY
INTERNAL COMMUNICATION AND CHANGE MANAGEMENT
ELECTIVE III
GENERAL ECONOMY
ORGANIZATIONAL BEHAVIOR
HUMAN TALENT MANAGEMENT
Public Relations and Protocol
EVENT ORGANIZATION
SOCIAL RESPONSIBILITY
COMMUNICATION THEORY I
STORYTELLING VISUAL
COMMUNICATION THEORY II
PHILOSOPHY OF CONTEMPORARY ART
RESEARCH METHODS AND TECHNIQUES
LATIN AMERICAN ART AND CULTURE
GRAPHIC COMMUNICATION DESIGN
LANGUAGE OF THE IMAGE
ADVANCED GRAPHIC DESIGN WORKSHOP
MULTIMEDIA AND COMMUNICATION TECHNOLOGY
NEW TECHNOLOGIES
SOCIAL MEDIA MANAGEMENT
ELECTIVE V
ELECTIVE VI
COMPUTING
INNOVATION AND CREATIVITY
screenwriting
AUDIOVISUAL CREATION WORKSHOP I
AUDIOVISUAL CREATION WORKSHOP II
INTRODUCTION TO BUSINESS LAW
ENTREPRENEURIALISM
GRADUATION PROJECT
PHOTOGRAPHY I
BEGINNER ENGLISH
ENGLISH INTERMEDIATE
INGLÉS ALTO INTERMEDIO
ENGLISH ADVANCED
PROFESSIONAL PRACTICE I
PROFESSIONAL PRACTICE II
GRADUATION SEMINAR
BUSINESS ADMINISTRATION I
CONTEMPORARY WORLD CONTEXT
WRITTEN COMMUNICATION TECHNIQUES
MARKETING I
HISTORY OF BOLIVIA
MARKETING STRATEGIC PLAN
CONTEMPORARY LITERATURE
ENVIRONMENTAL ANALYSIS
PHOTOGRAPHY II
LEADERSHIP AND ETHICS
QUALITY AND CUSTOMER SERVICE
SOCIOLOGY
ADVERTISING
INTERCULTURAL COMMUNICATION AND GLOBALIZATION
JOURNALISM WORKSHOP I
BUDGETS AND COSTS
ELECTIVE IV
POLITICAL PHILOSOPHY
DISCOURSE ANALYSIS
PLANNING AND MANAGEMENT OF ADVERTISING MEDIA
POLITICAL COMMUNICATION
CHOICE OF COMMUNICATION CONTENT
PLANNING AND COMMUNICATION STRATEGIES
9 SUBJECTS 30 CREDITS
8 SUBJECTS 28 CREDITS
9 SUBJECTS 30 CREDITS
9 SUBJECTS 30 CREDITS
9 SUBJECTS 25 CREDITS
8 SUBJECTS 25 CREDITS
9 SUBJECTS 24 CREDITS
8 SUBJECTS 30 CREDITS
1st Semester
2nd Semester
3rd semester
4th Semester
5th Semester
6th Semester
7th Semester
8th Semester
TOTALS 68 SUBJECTS 222 CREDITS
RESEARCH AND GRADUATION MODALITY
MANAGEMENT
COMPUTING
LANGUAGES
COMMUNICATION TECHNIQUES
ENTREPRENEURSHIP
CONTEXTUAL AND POLITICS
ELECTIVE
COMMUNICATION AND PRODUCTION
FACULTY
Mgr. Mario Alfredo Centellas Gutiérrez
Guest Teacher
Mgr. Luis Alberto Villalba Castro
Permanent Teacher
Mr. Diego Mendieta Rocha
Permanent Teacher
Mgr. Andrés Valenciaga Macho
Guest Teacher
Mgr. Angela Adriana Montesinos Farfán
Guest Teacher
Mgr. Viviana Coloma
Guest Teacher
Mgr. Mario Alfredo Centellas Gutiérrez
Guest Teacher
Mgr. Luis Alberto Villalba Castro
Permanent Teacher
Mgr. Diego Mendieta Rocha
Permanent Teacher
Mgr. Andrés Valenciaga Macho
Guest Teacher
Mgr. Angela Adriana Montesinos Farfán
Guest Teacher
Mgr. Viviana Coloma
Guest Teacher
INFRASTRUCTURE
INFRASTRUCTURE
INFRASTRUCTURE
Transmedia Laboratory
Space for audiovisual production and transmedia storytelling. Create content that impacts markets.
Financial Laboratory
Refinitiv Platform and Real Trading. Access real-time stock market data and manage investments.
Neuromarketing
Eye Tracker, EEG, and facial analysis. Understand the authentic emotions of the consumer.
Business simulation
Compete in virtual markets with advanced software. Make CEO decisions without real risk.
Transmedia Laboratory
Space for audiovisual production and transmedia storytelling. Create content that impacts markets.
Financial Laboratory
Refinitiv Platform and Real Trading. Access real-time stock market data and manage investments.
Neuromarketing
Eye Tracker, EEG, and facial analysis. Understand the authentic emotions of the consumer.
Business simulation
Compete in virtual markets with advanced software. Make CEO decisions without real risk.
Transmedia Laboratory
Space for audiovisual production and transmedia storytelling. Create content that impacts markets.
Financial Laboratory
Refinitiv Platform and Real Trading. Access real-time stock market data and manage investments.
Neuromarketing
Eye Tracker, EEG, and facial analysis. Understand the authentic emotions of the consumer.
Business simulation
Compete in virtual markets with advanced software. Make CEO decisions without real risk.
Contacts by campus
Contacts by campus
Contacts by campus
Master Dossier 2025
Master Dossier 2025
Master Dossier 2025
Resumen general de la carrera
Size: 12.5 MB | Last updated: Dec 2025
Faculty of Business Sciences and Law
Faculty of Business Sciences and Law
Faculty of Business Sciences and Law
Acerca de tu escuela
the private university
#1 in Bolivia
They certify:
THE BEST SCHOOL OF
BUSINESS
IN BOLIVIA
THE BEST UNIVERSITY
PRIVATE IN BOLIVIA
QS Latin America University Rankings | 2023
THE ONLY UNIVERSITY
WITH 4 STARS IN
BOLIVIA
the private university
#1 in Bolivia
They certify:
THE BEST SCHOOL OF
BUSINESS
IN BOLIVIA
THE BEST UNIVERSITY
PRIVATE IN BOLIVIA
QS Latin America University Rankings | 2023
THE ONLY UNIVERSITY
WITH 4 STARS IN
BOLIVIA
the private university
#1 in Bolivia
They certify:
THE BEST SCHOOL OF
BUSINESS
IN BOLIVIA
THE BEST UNIVERSITY
PRIVATE IN BOLIVIA
QS Latin America University Rankings | 2023
THE ONLY UNIVERSITY
WITH 4 STARS IN
BOLIVIA