Management in Tourism and Hospitality
UNIQUE
UNIVERSITY
TOP 10
PARALLEL DEGREE
WITH A STARTUP
ACCELERATOR
BEST BUSINESS
SCHOOLS
IN LATIN AMERICA
UNIVERSITY OF LONDON/
LSEPPA BUSINESS SCHOOL
Management in Tourism and Hospitality
UNIQUE
UNIVERSITY
TOP 10
PARALLEL
DEGREE
WITH A STARTUP
ACCELERATOR
BEST BUSINESS
SCHOOLS
IN LATIN AMERICA
UNIVERSITY OF LONDON/LSE
PPA BUSINESS SCHOOL
EU BUSINESS SCHOOL
KNOW YOUR CAREER
Your Professional Future
Understand how the economy works and make decisions that transform: companies, communities, and nations. Learn to analyze data, design policies, generate economic models, and strategic solutions. Prepare to excel in business, government, international organizations, and research projects at a global level.
Graduate Profile
Analyze economic phenomena to make strategic decisions.
Design ethical economic policies with sustainable social impact.
Evaluate scenarios using economic models and data analysis.
Research economic issues with a scientific and academic focus.
What sets us apart
Experiential and sustainable tourism
Design unique experiences while learning to manage destinations with a focus on sustainability and regenerative tourism.
Hotel management and premium hospitality
Master hotel management, revenue management, and strategies to provide exceptional customer experiences.
Entrepreneurship and tourism leadership
Develop your own projects and acquire skills to innovate and lead in the national tourism sector.
KNOW YOUR CAREER
Your Professional Future
Understand how the economy works and make decisions that transform: companies, communities, and nations. Learn to analyze data, design policies, generate economic models, and strategic solutions. Prepare to excel in business, government, international organizations, and research projects at a global level.
Graduate Profile
Analyze economic phenomena to make strategic decisions.
Design ethical economic policies with sustainable social impact.
Evaluate scenarios using economic models and data analysis.
Research economic issues with a scientific and academic focus.
What sets us apart
Experiential and sustainable tourism
Design unique experiences while learning to manage destinations with a focus on sustainability and regenerative tourism.
Hotel management and premium hospitality
Master hotel management, revenue management, and strategies to provide exceptional customer experiences.
Entrepreneurship and tourism leadership
Develop your own projects and acquire skills to innovate and lead in the national tourism sector.
Your Professional Future
Become a bilingual and strategic leader in tourism. Learn to design unique experiences, manage operations, and optimize destinations and businesses using digital marketing tools, data analysis, and a sustainable and responsible approach.
Graduate Profile
Lead tourism projects with a strategic and sustainable focus.
Design competitive and innovative tourist experiences.
Manage operations by optimizing profitability and social responsibility.
Apply digital marketing and data analysis in tourism.
What sets us apart
Experiential and sustainable tourism
Design unique experiences while learning to manage destinations with a focus on sustainability and regenerative tourism.
Hotel management and premium hospitality
Master hotel management, revenue management, and strategies to provide exceptional customer experiences.
Entrepreneurship and tourism leadership
Develop your own projects and acquire skills to innovate and lead in the national tourism sector.
KNOW YOUR CAREER
Your Professional Future
Understand how the economy works and make decisions that transform: companies, communities, and nations. Learn to analyze data, design policies, generate economic models, and strategic solutions. Prepare to excel in business, government, international organizations, and research projects at a global level.
Graduate Profile
Analyze economic phenomena to make strategic decisions.
Design ethical economic policies with sustainable social impact.
Evaluate scenarios using economic models and data analysis.
Research economic issues with a scientific and academic focus.
What sets us apart
Experiential and sustainable tourism
Design unique experiences while learning to manage destinations with a focus on sustainability and regenerative tourism.
Hotel management and premium hospitality
Master hotel management, revenue management, and strategies to provide exceptional customer experiences.
Entrepreneurship and tourism leadership
Develop your own projects and acquire skills to innovate and lead in the national tourism sector.
KNOW YOUR CAREER
Your Professional Future
Understand how the economy works and make decisions that transform: companies, communities, and nations. Learn to analyze data, design policies, generate economic models, and strategic solutions. Prepare to excel in business, government, international organizations, and research projects at a global level.
Graduate Profile
Analyze economic phenomena to make strategic decisions.
Design ethical economic policies with sustainable social impact.
Evaluate scenarios using economic models and data analysis.
Research economic issues with a scientific and academic focus.
What sets us apart
Experiential and sustainable tourism
Design unique experiences while learning to manage destinations with a focus on sustainability and regenerative tourism.
Hotel management and premium hospitality
Master hotel management, revenue management, and strategies to provide exceptional customer experiences.
Entrepreneurship and tourism leadership
Develop your own projects and acquire skills to innovate and lead in the national tourism sector.
Your Professional Future
Become a bilingual and strategic leader in tourism. Learn to design unique experiences, manage operations, and optimize destinations and businesses using digital marketing tools, data analysis, and a sustainable and responsible approach.
Graduate Profile
Lead tourism projects with a strategic and sustainable focus.
Design competitive and innovative tourist experiences.
Manage operations by optimizing profitability and social responsibility.
Apply digital marketing and data analysis in tourism.
What sets us apart
Experiential and sustainable tourism
Design unique experiences while learning to manage destinations with a focus on sustainability and regenerative tourism.
Hotel management and premium hospitality
Master hotel management, revenue management, and strategies to provide exceptional customer experiences.
Entrepreneurship and tourism leadership
Develop your own projects and acquire skills to innovate and lead in the national tourism sector.
INTERNATIONALIZATION
PARALLEL DEGREE PROGRAM
UNIVERSITY OF LONDON/LSE
UPB, in partnership with the prestigious University of London, offers its students the opportunity to access an international parallel degree recognized globally, without the need to leave Bolivia.
Additionally, you can opt for an exchange program at more than 30 universities in Europe, the United States, and other international destinations.
INTERNATIONALIZATION
INTERNATIONAL PARALLEL DEGREE PROGRAMS
UPB offers its students the opportunity to access international parallel degrees with prestigious institutions such as the University of London, PPA Business School, and EU Business School, which have global recognition and without the need to leave Bolivia.
Additionally, we provide academic exchange opportunities in over 30 universities in Europe, the United States, and other international destinations.
CURRICULUM
Semester I
Semester II
Semester III
Semester IV
Semester V
Semester VI
Semester VII
Semester VIII
HOTEL OPERATIONS MANAGEMENT
HUMAN TALENT MANAGEMENT
ORGANIZATIONAL BEHAVIOR
MANAGEMENT OF TOURIST DESTINATIONS
ELECTIVE I
ELECTIVE III
FOUNDATIONS OF TOURISM AND HOSPITALITY
CUSTOMER SERVICE IN TOURISM
TOURISM PROMOTION STRATEGIES
PLANNING AND DEVELOPMENT OF TOURIST PRODUCTS
INTRODUCTION TO ECONOMICS
RESEARCH METHODS AND TECHNIQUES
MARKET RESEARCH I
INNOVATION IN TOURISM AND HOSPITALITY
TREND ANALYSIS IN THE INDUSTRY
SUSTAINABLE DEVELOPMENT
MARKETING I
MARKETING II
CONSUMER BEHAVIOR I
BRANDING AND CORPORATE IDENTITY
COST ACCOUNTING I
REVENUE MANAGEMENT
TOURIST GEOGRAPHY
INFORMATION TECHNOLOGY FOR TOURISM MANAGEMENT
MANAGERIAL ACCOUNTING
CONSUMER BEHAVIOR
ENTREPRENEURSHIP-HARDCORE III
STRATEGIC ADDRESS
STATISTICS I
FINANCE I
BUDGETS
ENTREPRENEURSHIP-DURISM IV
BEGINNER ENGLISH
ENGLISH INTERMEDIATE
INGLÉS ALTO INTERMEDIO
ENGLISH ADVANCED
PROFESSIONAL PRACTICE I
PROFESSIONAL PRACTICE II
GRADUATION SEMINAR
MATHEMATICS I
BUSINESS COMMUNICATION
MARKETING I
COMPUTING I
LAW IN TOURISM AND HOSPITALITY
INTERNATIONAL HOSPITALITY NEGOTIATION
CULTURAL RESOURCE MANAGEMENT
MARKET RESEARCH II
HOSTEL MANAGEMENT
CONSUMER BEHAVIOR II
COMMUNICATION CULTURE AND GLOBALIZATION
STRATEGIC SERVICE PLANNING
SUSTAINABLE TOURISM PROJECT
PUBLIC RELATIONS AND CORPORATE EVENTS
CONTINGENCY PROTOCOL
ELECTIVE II
ELECTIVE IV
FOOD AND BEVERAGE MANAGEMENT
BUSINESS ADMINISTRATION I
OPERATIONS IN RESTAURANTS AND BARS
BASIC ACCOUNTING
ENTREPRENEURSHIP AND DURABILITY I
EVENT ORGANIZATION
WRITTEN COMMUNICATION TECHNIQUES
PROFESSIONAL PRACTICE I
MANAGEMENT CONTROL
PHOTOGRAPHY
8 SUBJECTS 30 CREDITS
8 SUBJECTS 28 CREDITS
8 SUBJECTS 28 CREDITS
8 SUBJECTS 27 CREDITS
8 SUBJECTS 24 CREDITS
9 SUBJECTS 24 CREDITS
9 SUBJECTS 25 CREDITS
8 SUBJECTS 33 CREDITS
1st Semester
2nd Semester
3rd semester
4th Semester
5th Semester
6th Semester
7th Semester
8th Semester
TOTALS 66 SUBJECTS 219 CREDITS
BUSINESS ADMINISTRATION AND MANAGEMENT
TOURISM AND HOSPITALITY
Exact Sciences
ECONOMY
COMMUNICATION TECHNIQUES
ENTREPRENEURSHIP
TECHNOLOGY AND INFORMATION MANAGEMENT
MARKETING AND COMMUNICATION
RESEARCH AND GRADUATION MODALITY
LANGUAGE
ELECTIVES
Semester I
Semester II
Semester III
Semester IV
Semester V
Semester VI
Semester VII
Semester VIII
ECONOMIC THEORY II
MICROECONOMIC THEORY I
MICROECONOMIC THEORY III
INTERNATIONAL ECONOMICS I
INTERNATIONAL ECONOMICS III
LEADERSHIP AND ETHICS
MICROECONOMIC THEORY II
MATHEMATICS III
MACROECONOMIC THEORY I
INTERNATIONAL ECONOMICS II
MONETARY THEORY AND POLICY III
BUSINESS ADMINISTRATION I
MACROECONOMIC THEORY II
ECONOMETRICS IV
STATISTICAL THEORY I
STATISTICAL THEORY II
ECONOMETRICS III
COMPUTING
COST ACCOUNTING I
LABOR ECONOMICS II
PROFESSIONAL PRACTICE I
FINANCIAL ACCOUNTING
FINANCIAL ACCOUNTING II
MANAGERIAL ACCOUNTING
PUBLIC ECONOMICS I
PUBLIC ECONOMICS III
ELECTIVE I
PREPARATION AND EVALUATION OF PROJECTS I
GRADUATION PROJECT
BEGINNER ENGLISH
ENGLISH INTERMEDIATE
INGLÉS ALTO INTERMEDIO
ENGLISH ADVANCED
TECHNICAL ENGLISH I
ELECTIVE II
GRADUATION SEMINAR
STATISTICAL THEORY III
APPLIED LINEAR ALGEBRA
FINANCIAL MATHEMATICS I
ECONOMETRICS I
PUBLIC ECONOMICS II
MACROECONOMIC THEORY III
MACROECONOMIC THEORY IV
MONETARY THEORY AND POLICY I
LABOR ECONOMICS I
ECONOMIC DEVELOPMENT II
LABOR ECONOMICS III
ENVIRONMENTAL ANALYSIS
ELECTIVE IV
MICROECONOMIC THEORY IV
INNOVATION AND CREATIVITY
PROFESSIONAL PRACTICE II
ECONOMIC DEVELOPMENT III
FINANCE I
ELECTIVE III
FUNDAMENTALS OF ECONOMICS
ECONOMIC THEORY I
MATHEMATICS II
MONETARY THEORY AND POLICY II
ECONOMIC DEVELOPMENT I
FINANCIAL STATEMENT ANALYSIS
ECONOMETRICS II
FUNDAMENTALS OF ECONOMICS II
MATHEMATICS I
STATISTICS WORKSHOP
WRITTEN COMMUNICATION TECHNIQUES
8 SUBJECTS 30 CREDITS
7 SUBJECTS 29 CREDITS
7 SUBJECTS 28 CREDITS
9 SUBJECTS 30 CREDITS
9 SUBJECTS 30 CREDITS
8 SUBJECTS 24 CREDITS
8 SUBJECTS 24 CREDITS
8 SUBJECTS 27 CREDITS
1st Semester
2nd Semester
3rd semester
4th Semester
5th Semester
6th Semester
7th Semester
8th Semester
TOTALS 65 SUBJECTS 225 CREDITS
FUNDAMENTALS
Exact Sciences
ACCOUNTING - FINANCE
COMPUTING
THEORY AND GENERAL MODELING
APPLIED THEORY AND MODELING
RESEARCH AND GRADUATION MODALITY
ENTREPRENEURSHIP
ELECTIVES
LANGUAGES
COMMUNICATION TECHNIQUES
Semester I
Semester II
Semester III
Semester IV
Semester V
Semester VI
Semester VII
Semester VIII
ECONOMIC THEORY II
MICROECONOMIC THEORY I
MICROECONOMIC THEORY III
INTERNATIONAL ECONOMICS I
INTERNATIONAL ECONOMICS III
LEADERSHIP AND ETHICS
MICROECONOMIC THEORY II
MATHEMATICS III
MACROECONOMIC THEORY I
INTERNATIONAL ECONOMICS II
MONETARY THEORY AND POLICY III
BUSINESS ADMINISTRATION I
MACROECONOMIC THEORY II
ECONOMETRICS IV
STATISTICAL THEORY I
STATISTICAL THEORY II
ECONOMETRICS III
COMPUTING
COST ACCOUNTING I
LABOR ECONOMICS II
PROFESSIONAL PRACTICE I
FINANCIAL ACCOUNTING
FINANCIAL ACCOUNTING II
MANAGERIAL ACCOUNTING
PUBLIC ECONOMICS I
PUBLIC ECONOMICS III
ELECTIVE I
PREPARATION AND EVALUATION OF PROJECTS I
GRADUATION PROJECT
BEGINNER ENGLISH
ENGLISH INTERMEDIATE
INGLÉS ALTO INTERMEDIO
ENGLISH ADVANCED
TECHNICAL ENGLISH I
ELECTIVE II
GRADUATION SEMINAR
STATISTICAL THEORY III
APPLIED LINEAR ALGEBRA
FINANCIAL MATHEMATICS I
ECONOMETRICS I
PUBLIC ECONOMICS II
MACROECONOMIC THEORY III
MACROECONOMIC THEORY IV
MONETARY THEORY AND POLICY I
LABOR ECONOMICS I
ECONOMIC DEVELOPMENT II
LABOR ECONOMICS III
ENVIRONMENTAL ANALYSIS
ELECTIVE IV
MICROECONOMIC THEORY IV
INNOVATION AND CREATIVITY
PROFESSIONAL PRACTICE II
ECONOMIC DEVELOPMENT III
FINANCE I
ELECTIVE III
FUNDAMENTALS OF ECONOMICS
ECONOMIC THEORY I
MATHEMATICS II
MONETARY THEORY AND POLICY II
ECONOMIC DEVELOPMENT I
FINANCIAL STATEMENT ANALYSIS
ECONOMETRICS II
FUNDAMENTALS OF ECONOMICS II
MATHEMATICS I
STATISTICS WORKSHOP
WRITTEN COMMUNICATION TECHNIQUES
8 SUBJECTS 30 CREDITS
7 SUBJECTS 29 CREDITS
7 SUBJECTS 28 CREDITS
9 SUBJECTS 30 CREDITS
9 SUBJECTS 30 CREDITS
8 SUBJECTS 24 CREDITS
8 SUBJECTS 24 CREDITS
8 SUBJECTS 27 CREDITS
1st Semester
2nd Semester
3rd semester
4th Semester
5th Semester
6th Semester
7th Semester
8th Semester
TOTALS 65 SUBJECTS 225 CREDITS
FUNDAMENTALS
Exact Sciences
ACCOUNTING - FINANCE
COMPUTING
THEORY AND GENERAL MODELING
APPLIED THEORY AND MODELING
RESEARCH AND GRADUATION MODALITY
ENTREPRENEURSHIP
ELECTIVES
LANGUAGES
COMMUNICATION TECHNIQUES
Graduation Modalities
Degree Project
Directed Work
Thesis
Graduation with Excellence
FACULTY
Mgr. Mario Alfredo Centellas Gutiérrez
Guest Teacher
Mgr. Luis Alberto Villalba Castro
Permanent Teacher
Mr. Diego Mendieta Rocha
Permanent Teacher
Mgr. Andrés Valenciaga Macho
Guest Teacher
Mgr. Angela Adriana Montesinos Farfán
Guest Teacher
Mgr. Viviana Coloma
Guest Teacher
Mgr. Mario Alfredo Centellas Gutiérrez
Guest Teacher
Mgr. Luis Alberto Villalba Castro
Permanent Teacher
Mgr. Diego Mendieta Rocha
Permanent Teacher
Mgr. Andrés Valenciaga Macho
Guest Teacher
Mgr. Angela Adriana Montesinos Farfán
Guest Teacher
Mgr. Viviana Coloma
Guest Teacher
INFRASTRUCTURE
INFRASTRUCTURE
INFRASTRUCTURE
Transmedia Laboratory
Space for audiovisual production and transmedia storytelling. Create content that impacts markets.
Financial Laboratory
Refinitiv Platform and Real Trading. Access real-time stock market data and manage investments.
Neuromarketing
Eye Tracker, EEG, and facial analysis. Understand the authentic emotions of the consumer.
Business simulation
Compete in virtual markets with advanced software. Make CEO decisions without real risk.
Transmedia Laboratory
Space for audiovisual production and transmedia storytelling. Create content that impacts markets.
Financial Laboratory
Refinitiv Platform and Real Trading. Access real-time stock market data and manage investments.
Neuromarketing
Eye Tracker, EEG, and facial analysis. Understand the authentic emotions of the consumer.
Business simulation
Compete in virtual markets with advanced software. Make CEO decisions without real risk.
Transmedia Laboratory
Space for audiovisual production and transmedia storytelling. Create content that impacts markets.
Financial Laboratory
Refinitiv Platform and Real Trading. Access real-time stock market data and manage investments.
Neuromarketing
Eye Tracker, EEG, and facial analysis. Understand the authentic emotions of the consumer.
Business simulation
Compete in virtual markets with advanced software. Make CEO decisions without real risk.
Contacts by campus
Contacts by campus
Contacts by campus
Master Dossier 2025
Master Dossier 2025
Master Dossier 2025
Resumen general de la carrera
Size: 12.5 MB | Last updated: Dec 2025
Faculty of Business Sciences and Law
Faculty of Business Sciences and Law
Faculty of Business Sciences and Law
Acerca de tu escuela
the private university
#1 in Bolivia
They certify:
THE BEST SCHOOL OF
BUSINESS
IN BOLIVIA
THE BEST UNIVERSITY
PRIVATE IN BOLIVIA
QS Latin America University Rankings | 2023
THE ONLY UNIVERSITY
WITH 4 STARS IN
BOLIVIA
the private university
#1 in Bolivia
They certify:
THE BEST SCHOOL OF
BUSINESS
IN BOLIVIA
THE BEST UNIVERSITY
PRIVATE IN BOLIVIA
QS Latin America University Rankings | 2023
THE ONLY UNIVERSITY
WITH 4 STARS IN
BOLIVIA
the private university
#1 in Bolivia
They certify:
THE BEST SCHOOL OF
BUSINESS
IN BOLIVIA
THE BEST UNIVERSITY
PRIVATE IN BOLIVIA
QS Latin America University Rankings | 2023
THE ONLY UNIVERSITY
WITH 4 STARS IN
BOLIVIA