MARKETING AND LOGISTICS
UNIQUE
UNIVERSITY
TOP 10
PARALLEL DEGREE
WITH A STARTUP
ACCELERATOR
BEST BUSINESS
SCHOOLS
IN LATIN AMERICA
UNIVERSITY OF LONDON/
LSEPPA BUSINESS SCHOOL
MARKETING AND LOGISTICS
UNIQUE
UNIVERSITY
TOP 10
PARALLEL
DEGREE
WITH A STARTUP
ACCELERATOR
BEST BUSINESS
SCHOOLS
IN LATIN AMERICA
UNIVERSITY OF LONDON/LSE
PPA BUSINESS SCHOOL
EU BUSINESS SCHOOL
KNOW YOUR CAREER
Your Professional Future
Understand how the economy works and make decisions that transform: companies, communities, and nations. Learn to analyze data, design policies, generate economic models, and strategic solutions. Prepare to excel in business, government, international organizations, and research projects at a global level.
Graduate Profile
Analyze economic phenomena to make strategic decisions.
Design ethical economic policies with sustainable social impact.
Evaluate scenarios using economic models and data analysis.
Research economic issues with a scientific and academic focus.
What sets us apart
Focus on Digital Marketing and Mobile
Create current strategies, hyper-personalized content, and interactive experiences that connect with each customer.
Neuromarketing Laboratory
Experiment with real tools and data to design campaigns that understand the consumer.
Use of cutting-edge technology
With Artificial Intelligence, optimize processes, manage multichannel campaigns, and make strategic decisions based on data analysis.
KNOW YOUR CAREER
Your Professional Future
Understand how the economy works and make decisions that transform: companies, communities, and nations. Learn to analyze data, design policies, generate economic models, and strategic solutions. Prepare to excel in business, government, international organizations, and research projects at a global level.
Graduate Profile
Analyze economic phenomena to make strategic decisions.
Design ethical economic policies with sustainable social impact.
Evaluate scenarios using economic models and data analysis.
Research economic issues with a scientific and academic focus.
What sets us apart
Focus on Digital Marketing and Mobile
Create current strategies, hyper-personalized content, and interactive experiences that connect with each customer.
Neuromarketing Laboratory
Experiment with real tools and data to design campaigns that understand the consumer.
Use of cutting-edge technology
With Artificial Intelligence, optimize processes, manage multichannel campaigns, and make strategic decisions based on data analysis.
Your Professional Future
Create, renew, and drive brands with modern strategies. Learn digital marketing, neuromarketing, and branding, combining creativity and logistics to stand out in companies and projects by transforming ideas into real results.
Graduate Profile
Research markets and make smart business decisions.
Create strategies that position products with tangible impact.
Optimize logistics and distribution for maximum efficiency.
Anticipate changes and meet consumer needs.
What sets us apart
Focus on Digital Marketing and Mobile
Create current strategies, hyper-personalized content, and interactive experiences that connect with each customer.
Neuromarketing Laboratory
Experiment with real tools and data to design campaigns that understand the consumer.
Use of cutting-edge technology
With Artificial Intelligence, optimize processes, manage multichannel campaigns, and make strategic decisions based on data analysis.
KNOW YOUR CAREER
Your Professional Future
Understand how the economy works and make decisions that transform: companies, communities, and nations. Learn to analyze data, design policies, generate economic models, and strategic solutions. Prepare to excel in business, government, international organizations, and research projects at a global level.
Graduate Profile
Analyze economic phenomena to make strategic decisions.
Design ethical economic policies with sustainable social impact.
Evaluate scenarios using economic models and data analysis.
Research economic issues with a scientific and academic focus.
What sets us apart
Focus on Digital Marketing and Mobile
Create current strategies, hyper-personalized content, and interactive experiences that connect with each customer.
Neuromarketing Laboratory
Experiment with real tools and data to design campaigns that understand the consumer.
Use of cutting-edge technology
With Artificial Intelligence, optimize processes, manage multichannel campaigns, and make strategic decisions based on data analysis.
KNOW YOUR CAREER
Your Professional Future
Understand how the economy works and make decisions that transform: companies, communities, and nations. Learn to analyze data, design policies, generate economic models, and strategic solutions. Prepare to excel in business, government, international organizations, and research projects at a global level.
Graduate Profile
Analyze economic phenomena to make strategic decisions.
Design ethical economic policies with sustainable social impact.
Evaluate scenarios using economic models and data analysis.
Research economic issues with a scientific and academic focus.
What sets us apart
Focus on Digital Marketing and Mobile
Create current strategies, hyper-personalized content, and interactive experiences that connect with each customer.
Neuromarketing Laboratory
Experiment with real tools and data to design campaigns that understand the consumer.
Use of cutting-edge technology
With Artificial Intelligence, optimize processes, manage multichannel campaigns, and make strategic decisions based on data analysis.
Your Professional Future
Create, renew, and drive brands with modern strategies. Learn digital marketing, neuromarketing, and branding, combining creativity and logistics to stand out in companies and projects by transforming ideas into real results.
Graduate Profile
Research markets and make smart business decisions.
Create strategies that position products with tangible impact.
Optimize logistics and distribution for maximum efficiency.
Anticipate changes and meet consumer needs.
What sets us apart
Focus on Digital Marketing and Mobile
Create current strategies, hyper-personalized content, and interactive experiences that connect with each customer.
Neuromarketing Laboratory
Experiment with real tools and data to design campaigns that understand the consumer.
Use of cutting-edge technology
With Artificial Intelligence, optimize processes, manage multichannel campaigns, and make strategic decisions based on data analysis.
INTERNATIONALIZATION
PARALLEL DEGREE PROGRAM
UNIVERSITY OF LONDON/LSE
UPB, in partnership with the prestigious University of London, offers its students the opportunity to access an international parallel degree recognized globally, without the need to leave Bolivia.
Additionally, you can opt for an exchange program at more than 30 universities in Europe, the United States, and other international destinations.
INTERNATIONALIZATION
INTERNATIONAL PARALLEL DEGREE PROGRAMS
UPB offers its students the opportunity to access international parallel degrees with prestigious institutions such as the University of London, PPA Business School, and EU Business School, which have global recognition and without the need to leave Bolivia.
Additionally, we provide academic exchange opportunities in over 30 universities in Europe, the United States, and other international destinations.
CURRICULUM
Semester I
Semester II
Semester III
Semester IV
Semester V
Semester VI
Semester VII
Semester VIII
SUPPLY CHAIN MANAGEMENT
DISTRIBUTION CHANNEL MANAGEMENT
SALES MANAGEMENT
LOGISTIC STRATEGY
TRADE MARKETING
MACROECONOMICS I
MARKETING II
CONSUMER BEHAVIOR I
INTERNATIONAL MARKETING
CONSUMER BEHAVIOR II
ELECTIVE III
QUALITY AND CUSTOMER SERVICE
COMPUTING
STATISTICS I
QUANTITATIVE MODELS I
MARKETING I
PRICING STRATEGY AND POLICY
BRAND MANAGEMENT
WRITTEN COMMUNICATION TECHNIQUES
LEADERSHIP AND ETHICS
EMPAQUETADO
DIGITAL MARKETING
BEGINNER ENGLISH
ENGLISH INTERMEDIATE
INGLÉS ALTO INTERMEDIO
ENGLISH ADVANCED
PROFESSIONAL PRACTICE I
EVENT ORGANIZATION
GRADUATION SEMINAR
WRITTEN COMMUNICATION TECHNIQUES
STATISTICS II
MULTIVARIATE ANALYSIS
SEMIOTICS
MARKET RESEARCH I
CONSUMER BEHAVIOR II
MERCHANDISING
INTEGRATED MARKETING COMMUNICATION
MARKET INTELLIGENCE SYSTEM
INNOVATION AND PRODUCT DEVELOPMENT
STRATEGIC MARKETING
ELECTIVE IV
FOREIGN TRADE
ELECTIVE II
MARKETING PLAN
PROMOTION AND ADVERTISING MANAGEMENT
PERSONAL BRANDING CONSULTING
PROFESSIONAL PRACTICE II
INTRODUCTION TO ECONOMICS
MICROECONOMICS I
MARKETING I
MARKET RESEARCH II
INTERNAL MARKETING
ELECTIVE I
FRANCHISES
INTRODUCTION TO BUSINESS LAW
ENVIRONMENTAL ANALYSIS
BUDGETS
ADVERTISING TOOLS
RESEARCH METHODS AND TECHNIQUES
INNOVATION AND CREATIVITY
MATHEMATICS I
BASIC ACCOUNTING
COST ACCOUNTING I
FINANCIAL MANAGEMENT
FINANCIAL MATHEMATICS I
MANAGERIAL ACCOUNTING
PREPARATION AND EVALUATION OF PROJECTS I
ELECTIVE V
8 SUBJECTS 30 CREDITS
8 SUBJECTS 28 CREDITS
8 SUBJECTS 27 CREDITS
8 SUBJECTS 28 CREDITS
9 SUBJECTS 26 CREDITS
9 SUBJECTS 27 CREDITS
9 SUBJECTS 24 CREDITS
9 SUBJECTS 36 CREDITS
1st Semester
2nd Semester
3rd semester
4th Semester
5th Semester
6th Semester
7th Semester
8th Semester
TOTALS 68 SUBJECTS 226 CREDITS
MANAGEMENT
ECONOMY
MARKETING
ACCOUNTING AND FINANCE
Exact Sciences
COMPUTING
LANGUAGE
COMMUNICATION TECHNIQUES
RESEARCH
ENTREPRENEURSHIP
ELECTIVES
LOGISTICS
Semester I
Semester II
Semester III
Semester IV
Semester V
Semester VI
Semester VII
Semester VIII
SUPPLY CHAIN MANAGEMENT
DISTRIBUTION CHANNEL MANAGEMENT
SALES MANAGEMENT
LOGISTIC STRATEGY
TRADE MARKETING
MACROECONOMICS I
MARKETING II
CONSUMER BEHAVIOR I
INTERNATIONAL MARKETING
CONSUMER BEHAVIOR II
ELECTIVE III
QUALITY AND CUSTOMER SERVICE
COMPUTING
STATISTICS I
QUANTITATIVE MODELS I
MARKETING I
PRICING STRATEGY AND POLICY
BRAND MANAGEMENT
WRITTEN COMMUNICATION TECHNIQUES
LEADERSHIP AND ETHICS
EMPAQUETADO
DIGITAL MARKETING
BEGINNER ENGLISH
ENGLISH INTERMEDIATE
INGLÉS ALTO INTERMEDIO
ENGLISH ADVANCED
PROFESSIONAL PRACTICE I
EVENT ORGANIZATION
GRADUATION SEMINAR
WRITTEN COMMUNICATION TECHNIQUES
STATISTICS II
MULTIVARIATE ANALYSIS
SEMIOTICS
MARKET RESEARCH I
CONSUMER BEHAVIOR II
MERCHANDISING
INTEGRATED MARKETING COMMUNICATION
MARKET INTELLIGENCE SYSTEM
INNOVATION AND PRODUCT DEVELOPMENT
STRATEGIC MARKETING
ELECTIVE IV
FOREIGN TRADE
ELECTIVE II
MARKETING PLAN
PROMOTION AND ADVERTISING MANAGEMENT
PERSONAL BRANDING CONSULTING
PROFESSIONAL PRACTICE II
INTRODUCTION TO ECONOMICS
MICROECONOMICS I
MARKETING I
MARKET RESEARCH II
INTERNAL MARKETING
ELECTIVE I
FRANCHISES
INTRODUCTION TO BUSINESS LAW
ENVIRONMENTAL ANALYSIS
BUDGETS
ADVERTISING TOOLS
RESEARCH METHODS AND TECHNIQUES
INNOVATION AND CREATIVITY
MATHEMATICS I
BASIC ACCOUNTING
COST ACCOUNTING I
FINANCIAL MANAGEMENT
FINANCIAL MATHEMATICS I
MANAGERIAL ACCOUNTING
PREPARATION AND EVALUATION OF PROJECTS I
ELECTIVE V
8 SUBJECTS 30 CREDITS
8 SUBJECTS 28 CREDITS
8 SUBJECTS 27 CREDITS
8 SUBJECTS 28 CREDITS
9 SUBJECTS 26 CREDITS
9 SUBJECTS 27 CREDITS
9 SUBJECTS 24 CREDITS
9 SUBJECTS 36 CREDITS
1st Semester
2nd Semester
3rd semester
4th Semester
5th Semester
6th Semester
7th Semester
8th Semester
TOTALS 68 SUBJECTS 226 CREDITS
MANAGEMENT
ECONOMY
MARKETING
ACCOUNTING AND FINANCE
Exact Sciences
COMPUTING
LANGUAGE
COMMUNICATION TECHNIQUES
RESEARCH
ENTREPRENEURSHIP
ELECTIVES
LOGISTICS
Semester I
Semester II
Semester III
Semester IV
Semester V
Semester VI
Semester VII
Semester VIII
SUPPLY CHAIN MANAGEMENT
DISTRIBUTION CHANNEL MANAGEMENT
SALES MANAGEMENT
LOGISTIC STRATEGY
TRADE MARKETING
MACROECONOMICS I
MARKETING II
CONSUMER BEHAVIOR I
INTERNATIONAL MARKETING
CONSUMER BEHAVIOR II
ELECTIVE III
QUALITY AND CUSTOMER SERVICE
COMPUTING
STATISTICS I
QUANTITATIVE MODELS I
MARKETING I
PRICING STRATEGY AND POLICY
BRAND MANAGEMENT
WRITTEN COMMUNICATION TECHNIQUES
LEADERSHIP AND ETHICS
EMPAQUETADO
DIGITAL MARKETING
BEGINNER ENGLISH
ENGLISH INTERMEDIATE
INGLÉS ALTO INTERMEDIO
ENGLISH ADVANCED
PROFESSIONAL PRACTICE I
EVENT ORGANIZATION
GRADUATION SEMINAR
WRITTEN COMMUNICATION TECHNIQUES
STATISTICS II
MULTIVARIATE ANALYSIS
SEMIOTICS
MARKET RESEARCH I
CONSUMER BEHAVIOR II
MERCHANDISING
INTEGRATED MARKETING COMMUNICATION
MARKET INTELLIGENCE SYSTEM
INNOVATION AND PRODUCT DEVELOPMENT
STRATEGIC MARKETING
ELECTIVE IV
FOREIGN TRADE
ELECTIVE II
MARKETING PLAN
PROMOTION AND ADVERTISING MANAGEMENT
PERSONAL BRANDING CONSULTING
PROFESSIONAL PRACTICE II
INTRODUCTION TO ECONOMICS
MICROECONOMICS I
MARKETING I
MARKET RESEARCH II
INTERNAL MARKETING
ELECTIVE I
FRANCHISES
INTRODUCTION TO BUSINESS LAW
ENVIRONMENTAL ANALYSIS
BUDGETS
ADVERTISING TOOLS
RESEARCH METHODS AND TECHNIQUES
INNOVATION AND CREATIVITY
MATHEMATICS I
BASIC ACCOUNTING
COST ACCOUNTING I
FINANCIAL MANAGEMENT
FINANCIAL MATHEMATICS I
MANAGERIAL ACCOUNTING
PREPARATION AND EVALUATION OF PROJECTS I
ELECTIVE V
8 SUBJECTS 30 CREDITS
8 SUBJECTS 28 CREDITS
8 SUBJECTS 27 CREDITS
8 SUBJECTS 28 CREDITS
9 SUBJECTS 26 CREDITS
9 SUBJECTS 27 CREDITS
9 SUBJECTS 24 CREDITS
9 SUBJECTS 36 CREDITS
1st Semester
2nd Semester
3rd semester
4th Semester
5th Semester
6th Semester
7th Semester
8th Semester
TOTALS 68 SUBJECTS 226 CREDITS
MANAGEMENT
ECONOMY
MARKETING
ACCOUNTING AND FINANCE
Exact Sciences
COMPUTING
LANGUAGE
COMMUNICATION TECHNIQUES
RESEARCH
ENTREPRENEURSHIP
ELECTIVES
LOGISTICS
Graduation Modalities
Degree Project
Directed Work
Thesis
Graduation with Excellence
FACULTY
Mgr. Mario Alfredo Centellas Gutiérrez
Guest Teacher
Mgr. Luis Alberto Villalba Castro
Permanent Teacher
Mr. Diego Mendieta Rocha
Permanent Teacher
Mgr. Andrés Valenciaga Macho
Guest Teacher
Mgr. Angela Adriana Montesinos Farfán
Guest Teacher
Mgr. Viviana Coloma
Guest Teacher
Mgr. Mario Alfredo Centellas Gutiérrez
Guest Teacher
Mgr. Luis Alberto Villalba Castro
Permanent Teacher
Mgr. Diego Mendieta Rocha
Permanent Teacher
Mgr. Andrés Valenciaga Macho
Guest Teacher
Mgr. Angela Adriana Montesinos Farfán
Guest Teacher
Mgr. Viviana Coloma
Guest Teacher
INFRASTRUCTURE
INFRASTRUCTURE
INFRASTRUCTURE
Transmedia Laboratory
Space for audiovisual production and transmedia storytelling. Create content that impacts markets.
Financial Laboratory
Refinitiv Platform and Real Trading. Access real-time stock market data and manage investments.
Neuromarketing
Eye Tracker, EEG, and facial analysis. Understand the authentic emotions of the consumer.
Business simulation
Compete in virtual markets with advanced software. Make CEO decisions without real risk.
Transmedia Laboratory
Space for audiovisual production and transmedia storytelling. Create content that impacts markets.
Financial Laboratory
Refinitiv Platform and Real Trading. Access real-time stock market data and manage investments.
Neuromarketing
Eye Tracker, EEG, and facial analysis. Understand the authentic emotions of the consumer.
Business simulation
Compete in virtual markets with advanced software. Make CEO decisions without real risk.
Transmedia Laboratory
Space for audiovisual production and transmedia storytelling. Create content that impacts markets.
Financial Laboratory
Refinitiv Platform and Real Trading. Access real-time stock market data and manage investments.
Neuromarketing
Eye Tracker, EEG, and facial analysis. Understand the authentic emotions of the consumer.
Business simulation
Compete in virtual markets with advanced software. Make CEO decisions without real risk.
Contacts by campus
Contacts by campus
Contacts by campus
Master Dossier 2025
Master Dossier 2025
Master Dossier 2025
Resumen general de la carrera
Size: 12.5 MB | Last updated: Dec 2025
Olave School of Business
Olave School of Business
Olave School of Business
Acerca de tu escuela
the private university
#1 in Bolivia
They certify:
THE BEST SCHOOL OF
BUSINESS
IN BOLIVIA
THE BEST UNIVERSITY
PRIVATE IN BOLIVIA
QS Latin America University Rankings | 2023
THE ONLY UNIVERSITY
WITH 4 STARS IN
BOLIVIA
the private university
#1 in Bolivia
They certify:
THE BEST SCHOOL OF
BUSINESS
IN BOLIVIA
THE BEST UNIVERSITY
PRIVATE IN BOLIVIA
QS Latin America University Rankings | 2023
THE ONLY UNIVERSITY
WITH 4 STARS IN
BOLIVIA
the private university
#1 in Bolivia
They certify:
THE BEST SCHOOL OF
BUSINESS
IN BOLIVIA
THE BEST UNIVERSITY
PRIVATE IN BOLIVIA
QS Latin America University Rankings | 2023
THE ONLY UNIVERSITY
WITH 4 STARS IN
BOLIVIA