From the Economics classrooms at UPB to leading one of the most disruptive textile firms in the country, the founder of Burbank has demonstrated that true Bolivian luxury does not only reside in the quality of the garment, but in the purpose of those who make it. In a sector marked by competitiveness, Adriana has woven a network of sustainability, sisterhood, and national pride that is transforming the "made in Bolivia" into a declaration of principles.

Businesswoman, mother, athlete, and a firm advocate for female leadership from the board of Camebol La Paz, Adriana understands that entrepreneurship is a long-distance race. Whether promoting workshops in penitentiary centers or certifying her company under international sustainability standards, her vision is clear: urban fashion is the vehicle to project to the world an authentic, diverse, and above all, excellent Bolivia. With a clear mind from sports and a heart focused on the circular economy, Adriana invites us to discover that success, like a good garment, must be designed to last.

• You studied Economics at UPB, how was the transition from economics to the world of fashion?

  I studied Economics with the intention of contributing to the development of my country, but life took me down unexpected paths and I ended up falling in love with the textile industry. It is a sector that I am deeply passionate about due to its high demand for labor and its ability to generate employment, especially for people with lower levels of education.

  
  

• What were your first steps in this industry?

  I started my experience at Ametex, the largest textile company Bolivia has ever had. For six years, I worked in the commercial area until the company closed its doors. That event, along with my partner Mariana Turner, motivated us to take a leap into entrepreneurship with the idea of creating a high-quality Bolivian clothing brand that would be sold within the country. Thus, Burbank was born.

  
  

• Twelve years later, Burbank has established itself as a leading brand, how would you describe that growth journey?

  It has been twelve years of learning and personal and professional growth. Today, Burbank is an established brand that seeks to enhance national production and the pride of being Bolivian. We started with a small production and a store in La Paz; now we have four stores in La Paz, Cochabamba, and Santa Cruz, as well as our online store.

  
  

• What were the main challenges of starting in the textile sector in Bolivia?

  One of the major initial challenges was overcoming the aversion to Bolivian products and the perception that national goods are of poor quality. At Burbank, we work to change that idea: we want to create urban fashion that inspires joy, the desire to share, and pride in being oneself. We aim to tell the world the story of Bolivia, a country of resilient people capable of making beautiful high-quality things.

  
  

• Beyond fashion, there is a social purpose behind the brand, what is the philosophy that guides Burbank?

  At Burbank, we create more than just fashion: we create stories that celebrate authenticity, diversity, strength, and pride in being who we are. We are a brand committed to equal opportunities and a more just and conscious future. Every garment we design carries the spirit, creativity, and beauty of Bolivia to the world.

  
  

• You have promoted initiatives with a social and environmental focus, could you tell us more about them?

  We collaborate with women who are incarcerated, supporting them in their textile workshop so they can have jobs and training. In 2024, we will be certified as a sustainable GRI company, reaffirming our commitment to society and the environment. Additionally, we promote circular economy: we want our garments to last a long time and, when they are no longer used, they can be donated to have a new life.

  
  

• How do you define Burbank's value proposition today?

  We are a Bolivian textile industry committed to quality, design, and social and environmental values. Since our creation, we have demonstrated the highest standards of responsibility to our people, our customers, and our country.

  
  

• You are also part of Camebol La Paz, what does collective work among women entrepreneurs mean to you?

  I have been a member of Camebol La Paz since its inception, and I am currently part of its board. I firmly believe in the power of support and sisterhood among women. From there, we promote spaces to share experiences, grow together, and strengthen female leadership in the business community.

  
  

• You are an entrepreneur, mother, and athlete; how do you achieve that balance?

  Sport is an essential part of my life. I love running, biking, and going to the gym. I firmly believe there is nothing better than the balance between family life, sports, and work. Maintaining energy and a clear mind is what allows me to keep dreaming and creating every day.

INSIGHTS:

• A book that has marked you?: The empire is you, by Javier Moro. It connected me with history as a mirror of the human soul.

• A person you deeply admire?: The women who transform from the invisible: those who support families, communities, and teams.

• A phrase that guides your life?: "Entrepreneurship is not having all the answers; it is learning to walk with purpose, even in the midst of uncertainty."

• Your most treasured asset?: My ability to persevere.