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Philosophy

We are committed to academic excellence, professional training, and the development of our students. Our vision is to be the best university nationally and a benchmark in Latin America.

Philosophy

We are committed to academic excellence, professional training, and the development of our students. Our vision is to be the best university nationally and a benchmark in Latin America.

Philosophy

We are committed to academic excellence, professional training, and the development of our students. Our vision is to be the best university nationally and a benchmark in Latin America.
Mission:

"Create, adapt, and use knowledge through research, convey it in teaching-learning processes, and disseminate it to the environment through university extension processes.

We are characterized by our commitment to academic excellence, quality management, ethics, sustainable development, competitiveness, and free enterprise.

All of our activities are aimed at meeting the needs of the Business Sector and Society, emphasizing the training of entrepreneurial leaders committed to the development of the country, capable of identifying and taking advantage of the potential of Bolivia.

Vision:

"To be the best national university that is a benchmark in Latin America."

Principles and Policies:
  • The UPB is established as a non-profit institution.

  • Total dedication to the training of our professionals.

  • Rigorous selection of the best students to achieve excellent results.

  • Full orientation towards the development of the student as the main value of integral training.

  • Human resources, rigorously selected, aimed at producing quality results and doing things right the first time.

  • Promote the principles and values of free enterprise and free initiative.

  • Integral training of the individual based on respect for ethical values and respect for the law as premises for their ongoing actions.

  • Respect for historical-cultural, ecological, social values, freedom of worship, and thought.

  • Promote cultural diversity and social and international pluralism.

  • Respect the system of political and economic freedom that supports the values of free initiative, while at the same time, does not allow proselytism and political activity within and in the name of the university.

  • Professionalism, respect, friendship, and trust in all human interactions.

  • Orientation and adaptation of technology for human benefit.

  • Conduct and a permanent commitment to the pursuit of excellence in all aspects.

Academic Model:

The academic model applied at UPB is called "Performance-Based Academic Model." This model was designed in response to the professional training needs identified by Bolivian entrepreneurs.

The model addresses a highly demanding environment of professionals trained to quickly respond to the challenges that the country faces in these times of globalization.

The Performance-Based Academic Model of UPB is a university academic model that organizes the educational process into three dimensions: Development of Professional Skills, Training for Professional Performance, and the Teaching-Learning Process.

Quality Policy and Objectives

Quality Policy
The Quality Policy of the Universidad Privada Boliviana commits to ensuring quality and continuous improvement of professional training processes in undergraduate and postgraduate studies, research processes, and university extension processes, thereby meeting the requirements, needs, and expectations of internal and external clients, through the establishment of a Quality Management System based on the ISO 9001:2015 standard.

The Quality Manual and documented information are the instruments that allow for the review and continuous improvement of operational processes at all levels of university administration. Each member of UPB is involved and responsible for the development of the Quality Management System in the context of the Mission, Vision, and Institutional Principles that guide UPB's actions.

Quality Objectives
The senior management of the Universidad Privada Boliviana establishes its quality objectives (in a meeting of the Quality Committee), including the objectives necessary to meet service requirements; it also ensures that objectives are established at the relevant functions and levels within the university.

It guarantees equity in access for students. The objectives that are measurable and consistent with the quality policy are those declared in the university's Balanced Scorecard. These objectives can be summarized through the following lines of action:

  • Strengthen academic excellence by incorporating information and communication technologies to improve quality in all university activities.

  • Grow in a balanced way achieving national coverage.

  • Guarantee the institutional sustainability of UPB.

the private university
#1 in Bolivia

They certify:

THE BEST SCHOOL OF

BUSINESS

IN BOLIVIA

THE BEST UNIVERSITY

PRIVATE IN BOLIVIA

QS Latin America University Rankings | 2023

THE ONLY UNIVERSITY

WITH 4 STARS IN

BOLIVIA

the private university
#1 in Bolivia

They certify:

THE BEST SCHOOL OF

BUSINESS

IN BOLIVIA

THE BEST UNIVERSITY

PRIVATE IN BOLIVIA

QS Latin America University Rankings | 2023

THE ONLY UNIVERSITY

WITH 4 STARS IN

BOLIVIA

the private university
#1 in Bolivia

They certify:

THE BEST SCHOOL OF

BUSINESS

IN BOLIVIA

THE BEST UNIVERSITY

PRIVATE IN BOLIVIA

QS Latin America University Rankings | 2023

THE ONLY UNIVERSITY

WITH 4 STARS IN

BOLIVIA

JULIO LEÓN PRADO CAMPUS - JLP
COCHABAMBA

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 (4)4178100 - +591 (4)4268287

Undergraduate Admissions

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 78362269

CAMPUS FERNANDO ILLANES DE LA RIVA - FIR
LA PAZ

Achocalla Road Km. 3.5
Phone: +591 (2) 2165700

Undergraduate Admissions

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 78362269

SANTA CRUZ CAMPUS


Extension of Av. Piraí between 6th and 7th ring
Phone: +591 (3) 50850020

Undergraduate Admissions

Prolongation Av. Piraí between 6th and 7th ring
Phone: +591 72139181

© UPB 2026. All Rights Reserved

JULIO LEÓN PRADO CAMPUS - JLP
COCHABAMBA

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 (4)4178100 - +591 (4)4268287

Undergraduate Admissions

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 78362269

CAMPUS FERNANDO ILLANES DE LA RIVA - FIR
LA PAZ

Achocalla Road Km. 3.5
Phone: +591 (2) 2165700

Undergraduate Admissions

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 78362269

SANTA CRUZ CAMPUS


Extension of Av. Piraí between 6th and 7th ring
Phone: +591 (3) 50850020

Undergraduate Admissions

Prolongation Av. Piraí between 6th and 7th ring
Phone: +591 72139181

© UPB 2026. All Rights Reserved

JULIO LEÓN PRADO CAMPUS - JLP
COCHABAMBA

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 (4)4178100 - +591 (4)4268287

Undergraduate Admissions

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 78362269

CAMPUS FERNANDO ILLANES DE LA RIVA - FIR
LA PAZ

Achocalla Road Km. 3.5
Phone: +591 (2) 2165700

Undergraduate Admissions

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 78362269

SANTA CRUZ CAMPUS


Extension of Av. Piraí between 6th and 7th ring
Phone: +591 (3) 50850020

Undergraduate Admissions

Prolongation Av. Piraí between 6th and 7th ring
Phone: +591 72139181

© UPB 2026. All Rights Reserved