EN
EN

Philosophy

Excellence in Action. Leadership for a Global World.

Philosophy

Excellence in Action. Leadership for a Global World.

Philosophy

Excellence in Action. Leadership for a Global World.
Mission:

To generate, adapt, and apply knowledge through high-impact research, imparting it through innovative teaching-learning processes, and disseminating it through strategic institutional outreach. Our commitment is to academic excellence, management quality, ethics, sustainable development, competitiveness, and the principles of free enterprise.

Vision:

To be the premier national university and a definitive academic benchmark across Latin America.

Principles & Institutional Policies:
  • Non-Profit Mission.

  • Total Commitment to Professionalism.

  • High-Performance Selection.

  • Student-Centered Growth.

  • Vetted Human Capital.

  • Free Enterprise Advocacy.

  • Ethical Foundation.

  • Universal Respect.

  • Global Pluralism.

  • Institutional Neutrality.

  • Human Excellence in Interaction.

  • Technological Humanism.

  • The Pursuit of Excellence.

Academic Framework

The UPB Performance-Based Model is a strategic framework engineered to meet the elite standards of the global business sector. By integrating professional competency, real-world performance, and sophisticated learning processes, we bridge the gap between academic rigor and market leadership. Our graduates are uniquely equipped with the agility to master complex challenges and drive immediate professional impact.

Quality Policy & Objectives

Quality Policy

The Universidad Privada Boliviana is committed to academic excellence through the continuous improvement of our undergraduate and postgraduate programs, high-impact research, and strategic institutional outreach. By establishing a Quality Management System based on the ISO 9001:2015 international standard, we ensure that the needs and expectations of our internal and external stakeholders are met with the highest precision.

Our Quality Manual and strategic documentation serve as the essential instruments for the ongoing review and optimization of operational processes across all levels of university administration. Every member of the UPB community shares the responsibility for the development of this system, aligned with the Mission, Vision, and Institutional Principles that define our leadership.


Quality Objectives


The Senior Management of the Universidad Privada Boliviana, through the Quality Committee, establishes the strategic objectives necessary to ensure service excellence across all institutional levels and functions.

We are committed to guaranteeing equity in student access and maintaining measurable goals aligned with our Quality Policy. These objectives, integrated into the university’s Balanced Scorecard, are defined by the following strategic lines of action:

  • Academic Excellence & Innovation: Strengthening academic rigor by integrating cutting-edge Information and Communication Technologies (ICT) to enhance quality across all university operations.

  • Strategic National Growth: Expanding our institutional footprint in a balanced manner to achieve comprehensive national coverage.

  • Institutional Sustainability: Guaranteeing the long-term resilience and financial stability of UPB to ensure its continued mission.

the private university
#1 in Bolivia

They certify:

THE BEST SCHOOL OF

BUSINESS

IN BOLIVIA

THE BEST UNIVERSITY

PRIVATE IN BOLIVIA

QS Latin America University Rankings | 2023

THE ONLY UNIVERSITY

WITH 4 STARS IN

BOLIVIA

the private university
#1 in Bolivia

They certify:

THE BEST SCHOOL OF

BUSINESS

IN BOLIVIA

THE BEST UNIVERSITY

PRIVATE IN BOLIVIA

QS Latin America University Rankings | 2023

THE ONLY UNIVERSITY

WITH 4 STARS IN

BOLIVIA

the private university
#1 in Bolivia

They certify:

THE BEST SCHOOL OF

BUSINESS

IN BOLIVIA

THE BEST UNIVERSITY

PRIVATE IN BOLIVIA

QS Latin America University Rankings | 2023

THE ONLY UNIVERSITY

WITH 4 STARS IN

BOLIVIA

JULIO LEÓN PRADO CAMPUS - JLP
COCHABAMBA

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 (4)4178100 - +591 (4)4268287

Undergraduate Admissions

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 78362269

CAMPUS FERNANDO ILLANES DE LA RIVA - FIR
LA PAZ

Achocalla Road Km. 3.5
Phone: +591 (2) 2165700

Undergraduate Admissions

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 78362269

SANTA CRUZ CAMPUS


Extension of Av. Piraí between 6th and 7th ring
Phone: +591 (3) 50850020

Undergraduate Admissions

Prolongation Av. Piraí between 6th and 7th ring
Phone: +591 72139181

© UPB 2026. All Rights Reserved

JULIO LEÓN PRADO CAMPUS - JLP
COCHABAMBA

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 (4)4178100 - +591 (4)4268287

Undergraduate Admissions

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 78362269

CAMPUS FERNANDO ILLANES DE LA RIVA - FIR
LA PAZ

Achocalla Road Km. 3.5
Phone: +591 (2) 2165700

Undergraduate Admissions

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 78362269

SANTA CRUZ CAMPUS


Extension of Av. Piraí between 6th and 7th ring
Phone: +591 (3) 50850020

Undergraduate Admissions

Prolongation Av. Piraí between 6th and 7th ring
Phone: +591 72139181

© UPB 2026. All Rights Reserved

JULIO LEÓN PRADO CAMPUS - JLP
COCHABAMBA

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 (4)4178100 - +591 (4)4268287

Undergraduate Admissions

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 78362269

CAMPUS FERNANDO ILLANES DE LA RIVA - FIR
LA PAZ

Achocalla Road Km. 3.5
Phone: +591 (2) 2165700

Undergraduate Admissions

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 78362269

SANTA CRUZ CAMPUS


Extension of Av. Piraí between 6th and 7th ring
Phone: +591 (3) 50850020

Undergraduate Admissions

Prolongation Av. Piraí between 6th and 7th ring
Phone: +591 72139181

© UPB 2026. All Rights Reserved