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Experimental Economics Laboratory

Description

The Experimental Economics Laboratory (LABEX) aims to deeply understand human behavior and propose concrete solutions to specific problems, in order to make public and private strategies more efficient and contribute to social well-being.

LABEX's research is based on behavioral economics and experimental economics. From the standpoint of behavioral economics, it analyzes how factors such as emotions, moral values, and social influences affect decision-making, often rapidly and non-reflectively. In this context, LABEX studies the behavior of individuals and groups in controlled environments, through economic experiments with real incentives, allowing for the design of behavioral interventions (nudges) that facilitate more efficient decisions.

On its part, experimental economics provides rigorous methodologies to identify causal relationships in social phenomena. Through controlled random trials, both in the laboratory and in real-world contexts, LABEX evaluates the effectiveness of public policies and business strategies before their larger-scale implementation.

Services
  • Replication or implementation of economic experiments: adaptation of software and experimental protocols for execution at LABEX.

  • Design of experiments: evaluation and improvement of policies or strategies on a small scale using behavioral economics tools.

Institutional profile
  • Date of creation: January 2018

Unit Director

Lorena Heller

Acting Director

+

591 2170000- ext. 331

Projects
Subtle pushes towards quality self-employment jobs (2022)
Study of self-employed women (2021 - 2022)
Study of the characterization of the indigenous, native, and multicultural population and their exposure to risk - behavioral economics (2020-2021)
Subtle nudges for the demand for organic food (2020-2021)
Does interpersonal trust derive from formal institutions or from social norms? (2020-2021)
Effects of a delay in audit results and having an incremental likelihood of being audited on tax compliance (2018-2019)
Laboratory experiment on the consequences of scarcity (2019)
Behavioral economics and local taxation (2019)
Publications and Conferences
2022
2022
2021
2021
2020
2020
2019
2019
Principal Investigators

Soraya Román, Ph.D.

Soraya Román, Ph.D.

Msc. Juan Matías Iriarte Castillo

Msc. Juan Matías Iriarte Castillo

Collaborators

Lic. Fabricio Rene Murillo Mejia

Lic. Fabricio Rene Murillo Mejia

Mr. Rodrigo Mauricio López Ergueta

Mr. Rodrigo Mauricio López Ergueta

Melany Osorio Rioja

Melany Osorio Rioja

Zarela Soria Galvarro Ferrufino

Zarela Soria Galvarro Ferrufino

the private university
#1 in Bolivia

They certify:

THE BEST SCHOOL OF

BUSINESS

IN BOLIVIA

THE BEST UNIVERSITY

PRIVATE IN BOLIVIA

QS Latin America University Rankings | 2023

THE ONLY UNIVERSITY

WITH 4 STARS IN

BOLIVIA

the private university
#1 in Bolivia

They certify:

THE BEST SCHOOL OF

BUSINESS

IN BOLIVIA

THE BEST UNIVERSITY

PRIVATE IN BOLIVIA

QS Latin America University Rankings | 2023

THE ONLY UNIVERSITY

WITH 4 STARS IN

BOLIVIA

the private university
#1 in Bolivia

They certify:

THE BEST SCHOOL OF

BUSINESS

IN BOLIVIA

THE BEST UNIVERSITY

PRIVATE IN BOLIVIA

QS Latin America University Rankings | 2023

THE ONLY UNIVERSITY

WITH 4 STARS IN

BOLIVIA

JULIO LEÓN PRADO CAMPUS - JLP
COCHABAMBA

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 (4)4178100 - +591 (4)4268287

Undergraduate Admissions

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 78362269

CAMPUS FERNANDO ILLANES DE LA RIVA - FIR
LA PAZ

Achocalla Road Km. 3.5
Phone: +591 (2) 2165700

Undergraduate Admissions

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 78362269

SANTA CRUZ CAMPUS


Extension of Av. Piraí between 6th and 7th ring
Phone: +591 (3) 50850020

Undergraduate Admissions

Prolongation Av. Piraí between 6th and 7th ring
Phone: +591 72139181

© UPB 2026. All Rights Reserved

JULIO LEÓN PRADO CAMPUS - JLP
COCHABAMBA

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 (4)4178100 - +591 (4)4268287

Undergraduate Admissions

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 78362269

CAMPUS FERNANDO ILLANES DE LA RIVA - FIR
LA PAZ

Achocalla Road Km. 3.5
Phone: +591 (2) 2165700

Undergraduate Admissions

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 78362269

SANTA CRUZ CAMPUS


Extension of Av. Piraí between 6th and 7th ring
Phone: +591 (3) 50850020

Undergraduate Admissions

Prolongation Av. Piraí between 6th and 7th ring
Phone: +591 72139181

© UPB 2026. All Rights Reserved

JULIO LEÓN PRADO CAMPUS - JLP
COCHABAMBA

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 (4)4178100 - +591 (4)4268287

Undergraduate Admissions

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 78362269

CAMPUS FERNANDO ILLANES DE LA RIVA - FIR
LA PAZ

Achocalla Road Km. 3.5
Phone: +591 (2) 2165700

Undergraduate Admissions

Av. Cap. Víctor Ustáriz Km. 6.5
Phone: +591 78362269

SANTA CRUZ CAMPUS


Extension of Av. Piraí between 6th and 7th ring
Phone: +591 (3) 50850020

Undergraduate Admissions

Prolongation Av. Piraí between 6th and 7th ring
Phone: +591 72139181

© UPB 2026. All Rights Reserved