The Visual Merchandising Course is aimed at professionals in commerce, marketing, design, and entrepreneurship who seek to enhance the shopping experience and increase sales at the point of sale. The course covers key visual merchandising techniques applied to the design of retail spaces, such as the creation of window displays, the correct distribution and placement of products, the strategic use of lighting, and sensory attraction points. Through a practical approach, participants acquire tools and methodologies to differentiate themselves from the competition, strengthen brand identity, and boost the commercial performance of their businesses.