Focused on training specialists in marketing with a strategic and updated vision, this master's program strengthens and expands competencies in commercial management, customer loyalty, and personal brand building. The program integrates sales management, digital marketing, social media, neuromarketing, and artificial intelligence, preparing participants to lead teams and high-impact projects, optimize the use of managerial tools, and excel in highly competitive and digitized business environments.

Program Differentiators

Strategic use of specific marketing tools
Strategic and managerial mindset in Sales and Digital Marketing
Generation of updated experience through Artificial Intelligence and Managerial Marketing Simulation
Secrets of neuroscience applied to Marketing and Consumers
Critical analysis for decision-making
Creative development of problem-solving and market leadership in different scenarios
Strategic Marketing Planning